More than just a range of Ayurvedic wellness and beauty products based on Prachin Charaka Samhita, Ashpveda is a promise of delivering authentic and ancient ayurvedic formulations for achieving a holistic wellness regimen in the modern-day context. To make the idea a living reality, the highly skilled team of Ayurveda experts puts every possible effort to offer an impeccable blend of knowledge and expertise in each product. The core team of Ashpveda boasts a rich exposure to all aspects of Ayurveda and its implications in today's life. With their passion to transfer the learnings to all parts of the world, team Ashpveda strives hard to come up with products that are unique and offer purity with a promise.
Ashpveda products don't use extracts, artificial colors, harmful chemicals, artificial fragrance & paraben in any form and use only natural and sun-dried herbs from the lands of Uttarakhand, Jammu & Kashmir, Madhya Pradesh, Himachal Pradesh, Rajasthan in India according to their origins. No Ashpveda wellness product comes in plastic packaging. The brand only uses high-quality glass bottles for wellness products and each bottle goes through a strict sanitization process before going in the packaging. Ashpveda never tests their products on animals. To keep the potency of each formulation intact, Amulayam boasts an all in-house fully-equipped processing facility. All Ashpveda products contain the finest quality herbs and essential oils across the range. The Ashpveda philosophy believes in supporting contract farming which led the company to open its manufacturing facility in Rajasthan. Essentially Ashpveda is a way of living where nature nourishes and enriches the elements of human existence.
The very concept of Ayurveda finds its roots in the texts of Charaka Samhita, a timeless work by Charaka, the legendary physician of the second century BC. The typical meaning of Ayurveda is Ayur (life) and Veda(knowledge) i.e. 'the knowledge of life'. Essentially Ayurveda is all about creating a fine balance between mind, body, and soul where wellness and beauty reflect from within. The concept of Ayurveda works on bringing the synergy and equilibrium in every individual's unique self. There is a school of thought that considers Atharva Veda as the origin of Ayurveda whereas traces of diseases and medicines can be found in the rich texts of Rig Veda too.
According to Ayurvedic principles, every individual has a unique and specific constitution called Prakruti which further means a typical physical, physiological and mental character of an individual. Prakruti is determined by three bodily energies called Dosha namely Pitta, Vata & Kapha. Disturbance of balance in Doshas is known as Vikruti which leads to poor immune systems and becomes the root cause of all diseases. Basically Doshas are the byproduct of 5 elements of nature namely Air, Fire, Water, Earth & Ether.
Vata is the energy made up of Air and Ether and largely responsible for a movement like breathing, blinking, muscle and tissue movement, heartbeat, and movements in the cytoplasm and cell membranes. A properly balanced Vata brings creativity and flexibility while an imbalance in Vata can lead to joint pain, dry skin, anxiety other such issues.
Pitta is made up of Fire and Water and manages digestion, absorption, assimilation, nutrition, metabolism, and body temperature. A properly balanced Pitta improves the elements of understanding and intelligence while out of balance Pitta can lead to indigestion, ulcers, anger, heartburn, skin rashes, and other such problems.
Kapha is the energy made up of Water and Earth and administers bones, muscles, and other body structure related aspects. It regulates water in the body and is responsible for holding cells together. Lubrication of joints, skin moisturization, and immunity are core functions of Kapha.